Missed calls
Your crew is on a roof or a mower when the phone rings. That caller books the next company on the list.
Digital marketing for home service businesses
Turn clicks into booked jobs.
We help home service companies turn clicks into booked jobs, with websites, ads, AI follow-up and reporting built by someone who has run it from the inside.
- You own every account
- Ad spend never marked up
- Work directly with the founder
Messages
Missed call · 4:52 PM
Hi, this is Riverside Lawn Co. Sorry we missed you, we're on a job. Want a call back, or grab a free estimate time here? book.riverside.co
Estimate please! Front and back yard, Thursday works
Estimate booked · Thu 10:00 AM
Sound familiar?
Most home service businesses don’t have a lead problem. They have a leak.
Leads that never hear back
Web forms sit until tomorrow. Estimates go out and nobody follows up. Money, quietly walking away.
Ads you can't track
You get a report full of clicks and impressions, but nobody can tell you how many jobs your spend actually booked.
The system
One owner for the whole path from first click to paid job.
Most agencies run your ads and stop there. We build and run every step, so nothing falls between vendors.
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Get Found
Website, Google Business Profile, SEO and reviews.
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Get the Lead
Google, Local Services and Meta ads aimed at profitable jobs.
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Book the Job
Replies in under 60 seconds, text-back, reminders and booking.
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Prove the ROI
CRM and a dashboard of cost per booked job and revenue by channel.
What you can hold us to
The numbers every report starts with.
Not likes. Not impressions. The things that pay your crews.
- < 60 secTarget time to reply to every new leadText and email, day or night
- $ / jobCost per booked job, by channelThe first line of every monthly report
- 100%Of accounts, data and ad history in your nameLeave anytime and keep everything
Plans
Simple plans. Prices on the page.
Monthly plans with a 6-month minimum, then month to month. Ad spend goes on your card, never marked up.
Foundation
Get found and stop losing calls.
$750/mo
Best for: Owners who need to be found and stop missing calls.
- Google Business Profile management
- Automated review requests
- AI missed-call text-back
- Website hosting and updates
- Monthly one-page report
Most popular
Growth
Turn ad spend into booked jobs.
$1,750/mo + ad spend
Best for: Most home service businesses doing $1M to $5M.
- Everything in Foundation
- Google Ads or Local Services Ads management
- Meta (Facebook and Instagram) ads
- Landing pages for each campaign
- CRM and speed-to-lead workflows
- Call tracking
- Monthly strategy call
Scale
Run every channel like one system.
From $3,500/mo + ad spend
Best for: Multi-crew and multi-location operators.
- Everything in Growth
- Multi-channel ads
- SEO content: 4 pages or posts a month
- Social posting automation
- Sales and CSR call coaching
- Live revenue dashboard
KL
Who you'll work with
I've run the marketing and the call center from the inside.
I'm Kendall. By day I run digital marketing and contact center operations in-house for a 12-brand home services group: the websites, the ads, the CRM rollout, the phone system, the dashboards the owners actually read.
That's the difference. I don't just send you traffic and a report. I build the whole system that turns a click into a booked job, because I've had to make it work when the phones are ringing off the hook in April.
- Led a CRM implementation across a multi-brand home services company
- Run contact center software, call routing and business texting
- Build the sales and marketing dashboards leadership uses
- Use AI to automate the busywork, not to replace the human touch
Free, no obligation
Get your free Lost Leads Audit.
I'll secret-shop your business like a real customer, then send you a 5-minute video walkthrough of where your business is leaking leads, delivered within 2 business days.
- I call your business and time how long it takes to reach a human
- I fill out your website form and see who follows up, and how fast
- I review your Google profile, reviews and map rankings
- I check your site speed on a phone and your ads, if you run them
- You get the three fixes I would make first, in plain English
FAQ
Questions owners ask
Do I have to sign a long contract?
Monthly plans have a 6-month minimum, because ads and SEO need time to prove out. After that it is month to month with 30 days notice.
Who owns the ad accounts, website and data?
You do. Every account is created in your name or transferred to you. If we part ways, you keep everything, including the history.
How is ad spend handled?
Ad spend is charged to your card directly by Google or Meta. We charge a flat management fee and never mark up your spend.
How fast will I see results?
Speed-to-lead fixes and missed-call text-back help in the first weeks. Ads usually need 30 to 60 days to tune. SEO takes 3 to 6 months. You get a report every month either way.
Do you only work with home service companies?
That is the focus, because it is where my experience is deepest. I also work with local businesses in North Alabama: real estate, gyms, med spas and more.
Will I work with you directly?
Yes. You work with me, Kendall, not an account manager who passes notes to someone else.
What is the free Lost Leads Audit?
I secret-shop your business: call it, search for it, check your reviews, site speed and ads. Then I send you a short video showing where leads are slipping and what I would fix first. No obligation.