Google Ads & Local Services Ads

Show up when homeowners search, and pay for jobs, not clicks.

Google Search and Local Services Ads managed against the number that matters: cost per booked job.

Get my free Lost Leads Audit Book a call

The problem

If this sounds like your business, you're leaving jobs on the table.

You are spending on ads but cannot say how many jobs they produced.
Your ads show for searches you would never take a job from.
Leads come in, but nobody calls them back for hours.
A past agency set up the account in their name and you lost the history.

What changes

Campaigns built around your most profitable services and service area, with every call and form tracked to a booked job so the budget goes where it pays.

What we measure

Cost per lead
Cost per booked job
Lead-to-booking rate

How it works

The process.

Account audit
Check search terms, wasted spend, tracking and Local Services Ads setup. You get a plain-English list of what to fix.
Rebuild around profit
Campaigns by service and area, tight keywords, negative keywords, and ads that send people to pages built to convert.
Track to the job
Call tracking and CRM connection so we see which searches turned into booked work, not just leads.
Tune weekly
Search terms, bids and budget shifts every week. A monthly call on what changed and why.

Deliverables

What you get.

Google Search campaigns built by service and area
Local Services Ads setup, verification help and lead disputes
Conversion tracking for calls, forms and booked jobs
Landing pages matched to each campaign
Weekly optimization, monthly strategy call
Ad spend billed directly to your card, never marked up

Industries

Built for the trades.

FAQ

Google Ads & LSA: common questions

How much should I spend on ads?

It depends on your market and average job value. On the free audit we look at your area and give you a starting budget range and what it should produce.

Do you mark up ad spend?

No. Ad spend goes on your card, straight to Google. You pay us a flat management fee.

Local Services Ads or regular Google Ads?

Often both. Local Services Ads charge per lead and sit at the very top for many home service searches; Search ads give more control. We test what produces cheaper booked jobs for you.

Works with